Author Archives: csrtrans

About csrtrans

President/Senior Consultant & Global PR professional. CSR Transformations, Ltd. offers a consortium of independent consultants from around the world providing contracted expertise in Communications, Public Relations and Corporate Social Responsibility.

What keeps the PR Pro Up at Night?

So what does keep the CEO up at night? And is she/he the only one not sleeping? Really? No doubt, you’ve probably read a story or been asked to consider that age-old business question before.The idea is really to know and understand … Continue reading

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What if Business Took Personality Tests? Would you want a Pizza this?

Ah, football, pizza, personality tests, brand, business. Not much in common? You’ll see. Chances are, at some point in your career you have filled out a personality test. Some companies even give them as a basis for employment. Back in … Continue reading

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Cha-cha-cha-Changing: Do your prospects know you’ve changed?

Which do you think is harder … making a change or getting people to realize you have? Granted, some of us may seem like change addicts to those who hang on to the familiar for long periods of time, but … Continue reading

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A Twisted Thanksgiving: 5 Ways to Get Your Giving On!

Hey, I knew there would be a barrage of posts and blogs this time of year touting how thankful someone is for every precious thing – and rightfully so – but I thought it might be an interesting twist to … Continue reading

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Don’t You Dare Spin This: Media Prep for Execs

If there is one thing I don’t like about public relations (PR), it’s the perception of spin. Sure, I have on a few occasions laughed along with the hints and winks because, well, it is the point of reference for … Continue reading

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Put this in your bundle and … gain business mind share!

Bundling has been all the rage for a while now. It makes me wonder if there is a legitimate business benefit for bundling corporate social responsibility (CSR). When it comes to packaging products and services for a more enticing deal, cable … Continue reading

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How Millennials are Shaping Corporate Politics

  Today I am pleased to introduce another guest blogger from our CSR Transformations consortium of expert global consultants. Andrea (Andy) Starr spent her career in sales engagement positions in major corporations. I think you will be intrigued by her … Continue reading

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