Category Archives: Communications

Cha-cha-cha-Changing: Do your prospects know you’ve changed?

Which do you think is harder … making a change or getting people to realize you have? Granted, some of us may seem like change addicts to those who hang on to the familiar for long periods of time, but … Continue reading

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Don’t You Dare Spin This: Media Prep for Execs

If there is one thing I don’t like about public relations (PR), it’s the perception of spin. Sure, I have on a few occasions laughed along with the hints and winks because, well, it is the point of reference for … Continue reading

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How Millennials are Shaping Corporate Politics

  Today I am pleased to introduce another guest blogger from our CSR Transformations consortium of expert global consultants. Andrea (Andy) Starr spent her career in sales engagement positions in major corporations. I think you will be intrigued by her … Continue reading

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How to Make Culture Work for You

I was thinking today about culture. On one hand, it’s a pretty vague word, isn’t it? I mean, it’s one of those words tossed about where you think everyone understands exactly what you mean – and yet they probably don’t. … Continue reading

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Breaking News! Really? How to Make Your News ‘Breaking’ Worthy

When did “Breaking News” start happening every day?  I mean, I get how news stations, particularly on the local level, are scrambling to compete and hold the attention of the viewer. But around my town (and we are not alone), … Continue reading

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Rant: Can Communicators get a seat at the table?

Given this blog site is titled, “Rants & Raves,” one could say that my prior posts were all “raving.” In other words, hopefully useful tips presented with a positive message. So, it’s high time for some ranting. But don’t worry. … Continue reading

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Need a CSR Roadmap? Earn these 3 A’s

If you follow the social responsibility and sustainability movements, you could get the impression that everyone is already in the choir or at least auditioning. Yet, you are not alone if you are confused or have a growing sense of … Continue reading

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