Category Archives: World of PR

Don’t You Dare Spin This: Media Prep for Execs

If there is one thing I don’t like about public relations (PR), it’s the perception of spin. Sure, I have on a few occasions laughed along with the hints and winks because, well, it is the point of reference for … Continue reading

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Top 10 Biz Headlines You May Never See

Maybe it goes without saying when you work in public relations that you become a news junkie. One of my college graduation gifts was a book with the best headline stories from The New York Times. Back in the day, … Continue reading

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Psst! Business Secrets: When to Hold ‘Em, When to Fold ‘Em

There are few things more sacred in public relations than the ability to keep business secrets close to the vest. It certainly rings true that information is power. Just look at recent news headlines and you will know there is … Continue reading

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Breaking News! Really? How to Make Your News ‘Breaking’ Worthy

When did “Breaking News” start happening every day?  I mean, I get how news stations, particularly on the local level, are scrambling to compete and hold the attention of the viewer. But around my town (and we are not alone), … Continue reading

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Rant: Can Communicators get a seat at the table?

Given this blog site is titled, “Rants & Raves,” one could say that my prior posts were all “raving.” In other words, hopefully useful tips presented with a positive message. So, it’s high time for some ranting. But don’t worry. … Continue reading

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Need a CSR Roadmap? Earn these 3 A’s

If you follow the social responsibility and sustainability movements, you could get the impression that everyone is already in the choir or at least auditioning. Yet, you are not alone if you are confused or have a growing sense of … Continue reading

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Marketing vs. Sales: Do you hear me now?

How do you know if your efforts to communicate are actually being heard by the audience you are after? Social media pundits aside (already a wealth of info on the net about how to reach your SoMe audience), what I … Continue reading

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