Tag Archives: Business

What keeps the PR Pro Up at Night?

So what does keep the CEO up at night? And is she/he the only one not sleeping? Really? No doubt, you’ve probably read a story or been asked to consider that age-old business question before.The idea is really to know and understand … Continue reading

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What if Business Took Personality Tests? Would you want a Pizza this?

Ah, football, pizza, personality tests, brand, business. Not much in common? You’ll see. Chances are, at some point in your career you have filled out a personality test. Some companies even give them as a basis for employment. Back in … Continue reading

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A Twisted Thanksgiving: 5 Ways to Get Your Giving On!

Hey, I knew there would be a barrage of posts and blogs this time of year touting how thankful someone is for every precious thing – and rightfully so – but I thought it might be an interesting twist to … Continue reading

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Don’t You Dare Spin This: Media Prep for Execs

If there is one thing I don’t like about public relations (PR), it’s the perception of spin. Sure, I have on a few occasions laughed along with the hints and winks because, well, it is the point of reference for … Continue reading

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Put this in your bundle and … gain business mind share!

Bundling has been all the rage for a while now. It makes me wonder if there is a legitimate business benefit for bundling corporate social responsibility (CSR). When it comes to packaging products and services for a more enticing deal, cable … Continue reading

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How Millennials are Shaping Corporate Politics

  Today I am pleased to introduce another guest blogger from our CSR Transformations consortium of expert global consultants. Andrea (Andy) Starr spent her career in sales engagement positions in major corporations. I think you will be intrigued by her … Continue reading

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How to Make Culture Work for You

I was thinking today about culture. On one hand, it’s a pretty vague word, isn’t it? I mean, it’s one of those words tossed about where you think everyone understands exactly what you mean – and yet they probably don’t. … Continue reading

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