Tag Archives: communications

What keeps the PR Pro Up at Night?

So what does keep the CEO up at night? And is she/he the only one not sleeping? Really? No doubt, you’ve probably read a story or been asked to consider that age-old business question before.The idea is really to know and understand … Continue reading

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Cha-cha-cha-Changing: Do your prospects know you’ve changed?

Which do you think is harder … making a change or getting people to realize you have? Granted, some of us may seem like change addicts to those who hang on to the familiar for long periods of time, but … Continue reading

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Breaking News! Really? How to Make Your News ‘Breaking’ Worthy

When did “Breaking News” start happening every day?  I mean, I get how news stations, particularly on the local level, are scrambling to compete and hold the attention of the viewer. But around my town (and we are not alone), … Continue reading

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Need a CSR Roadmap? Earn these 3 A’s

If you follow the social responsibility and sustainability movements, you could get the impression that everyone is already in the choir or at least auditioning. Yet, you are not alone if you are confused or have a growing sense of … Continue reading

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Marketing vs. Sales: Do you hear me now?

How do you know if your efforts to communicate are actually being heard by the audience you are after? Social media pundits aside (already a wealth of info on the net about how to reach your SoMe audience), what I … Continue reading

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How to Work Globally: 5 Things Dr. Seuss Might Say

Between you and me … tea isn’t always tea, you see. Humbled to copycat our dear Dr. Seuss, I ask you to consider this: ordering tea in different parts of the world offers a nice sip of the nuances of … Continue reading

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