Tag Archives: corporate social responsibility

A Twisted Thanksgiving: 5 Ways to Get Your Giving On!

Hey, I knew there would be a barrage of posts and blogs this time of year touting how thankful someone is for every precious thing – and rightfully so – but I thought it might be an interesting twist to … Continue reading

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Put this in your bundle and … gain business mind share!

Bundling has been all the rage for a while now. It makes me wonder if there is a legitimate business benefit for bundling corporate social responsibility (CSR). When it comes to packaging products and services for a more enticing deal, cable … Continue reading

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Top 10 Biz Headlines You May Never See

Maybe it goes without saying when you work in public relations that you become a news junkie. One of my college graduation gifts was a book with the best headline stories from The New York Times. Back in the day, … Continue reading

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3 Obligations of Business: Will history repeat itself?

Have you ever considered whether the saying, “history repeats itself,” applies to business? Certainly every decade has its innovations that dramatically change how business operates, what the buyer wants and most certainly the tools for getting the job done. Without … Continue reading

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Need a CSR Roadmap? Earn these 3 A’s

If you follow the social responsibility and sustainability movements, you could get the impression that everyone is already in the choir or at least auditioning. Yet, you are not alone if you are confused or have a growing sense of … Continue reading

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The #1 Way to Kill a Rubber Chicken

I will probably make all my friends in nonprofit mad with this story, but I am not saying anything that in their heart of hearts, they don’t already know.  So, here goes… How many times has your company been asked to … Continue reading

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Teaching the World to Sing, Pitchy

“I’d like to teach the world to sing, pitchy” In deference to the judges at American Idol and all things ‘pitchy,’ I still remember with great fondness watching that classic Coca-Cola commercial as a kid. It seemed the whole world … Continue reading

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