Tag Archives: Public Relations

What keeps the PR Pro Up at Night?

So what does keep the CEO up at night? And is she/he the only one not sleeping? Really? No doubt, you’ve probably read a story or been asked to consider that age-old business question before.The idea is really to know and understand … Continue reading

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Cha-cha-cha-Changing: Do your prospects know you’ve changed?

Which do you think is harder … making a change or getting people to realize you have? Granted, some of us may seem like change addicts to those who hang on to the familiar for long periods of time, but … Continue reading

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A Twisted Thanksgiving: 5 Ways to Get Your Giving On!

Hey, I knew there would be a barrage of posts and blogs this time of year touting how thankful someone is for every precious thing – and rightfully so – but I thought it might be an interesting twist to … Continue reading

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Don’t You Dare Spin This: Media Prep for Execs

If there is one thing I don’t like about public relations (PR), it’s the perception of spin. Sure, I have on a few occasions laughed along with the hints and winks because, well, it is the point of reference for … Continue reading

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Put this in your bundle and … gain business mind share!

Bundling has been all the rage for a while now. It makes me wonder if there is a legitimate business benefit for bundling corporate social responsibility (CSR). When it comes to packaging products and services for a more enticing deal, cable … Continue reading

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Top 10 Biz Headlines You May Never See

Maybe it goes without saying when you work in public relations that you become a news junkie. One of my college graduation gifts was a book with the best headline stories from The New York Times. Back in the day, … Continue reading

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Psst! Business Secrets: When to Hold ‘Em, When to Fold ‘Em

There are few things more sacred in public relations than the ability to keep business secrets close to the vest. It certainly rings true that information is power. Just look at recent news headlines and you will know there is … Continue reading

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